Client: University of Rochester Medicine – Recovery Center of Excellence
Date: September 20, 2024
Time: 4 weeks
In this 4-week rapid redesign project, I was tasked with improving the user experience of the ‘Learn’ page for the Recovery Center of Excellence. My focus was to enhance visual design, streamline content organization, and elevate user engagement while adhering to URMC’s brand guidelines. The project also required me to conceptualize and execute improvements to both the information architecture and the page’s overall usefulness.
Designing beyond the grid
for an elevated user experience.
I approached this project with a bold design mindset, stepping outside traditional grid structures and experimenting with a redacted text style for some sections. Inspired by Apple’s minimalist and glass morphic design language, I aimed to create a clean, visually appealing interface that highlighted key information through strong hierarchy. This rapid redesign project encouraged me to push boundaries and apply design principles in a way that aligned with my dream company’s aesthetic, while also staying true to the project’s goals of improving usability and engagement.
