Client: RIT VCDE 636 - 3D MOTION DESIGN
Date: October 9, 2024
Time: 2 weeks
This 3D motion design project was a persuasion piece, created to represent the luxurious and modern identity of Yves Saint Laurent, a brand I’ve always admired. Using rose gold and black aluminum as the primary materials, the project aimed to capture the brand's elegance through dynamic motion graphics. Built in Cinema 4D, After Effects, and audition, the design incorporated elements like cloners, effectors, and keyframed animations to create a sleek, persuasive visual.
The challenge was not only technical but also conceptual—creating a piece that clearly communicates YSL’s sophisticated aesthetic, using carefully researched material properties to evoke a sense of depth and realism in motion.
