Client: RIT Dining / Gracie’s Cuisine and Community
Date: July 16, 2024
Time: 1 week
This motion graphics project was designed to tell the brand story of Gracies in a way that creates an emotional connection with the audience. The goal was to visually communicate the brand’s vision, promise, and personality while emphasizing the importance of consistency across all touchpoints—from marketing and messaging to ambiance and service. Using energetic and emotive visuals, the reel highlights the tangible and intangible aspects of the dining experience, building stakeholder buy-in and reinforcing the value of a consistent brand identity.
