Client: RIT VCDE 636 - 3D MOTION DESIGN
Date: SEPTEMBER 19, 2024
Time: 4 weeks
The goal of this project was to create a 15-second TV ident for the launch of M Network, a music television network. The ident needed to showcase the energetic, hip, and fun nature of the brand without relying on representational elements like musical instruments. Instead, dynamic, abstract forms were used to convey the brand’s youthful and modern identity.
The design followed a two-color brand palette, ensuring flexibility across multiple musical genres, while maintaining a fresh and energetic feel. The tagline, 'The Future of Music Matters,' was integrated into the design.
Bringing music to life
through energetic,
abstract motion.
In addition to meeting the project requirements, I used this opportunity to explore glass and bubble materials as well as shiny car paint effects within Cinema 4D. My focus was on mastering material creation, specifically experimenting with how light interacts with different textures to bring depth and realism to abstract forms.
This allowed me to combine technical exploration with the creative challenge of building a dynamic, brand-appropriate visual identity for M Network.
