Client: RIT Dining / Café at Crossroads
Date: July 26, 2024
Time: 1 week
The Crossroads Brand Reel was created to visually tell the brand’s story in a way that resonates emotionally with its audience. The goal was to communicate brand consistency through a mix of messaging, ambiance, and service, while highlighting the brand’s vision, promise, and personality. This 30-60 second motion graphics piece conveys the full experience of the brand—blending energetic, emotive visuals with a consistent color palette and storytelling approach to develop a deeper connection with both guests and stakeholders.
