Client: indian institute of digital education
Date: September 20, 2024
Time: 4 weeks
This project involved designing a comprehensive brand manual for the Indian Institute of Digital Education (IIDE), outlining standards and guidelines for the brand’s visual identity. The manual covers everything from brand values and the brand mark to corporate typography, color systems, and collateral design such as business cards, posters, and letterheads.
The objective was to create a cohesive and visually consistent brand identity, ensuring that all internal and external communications align with IIDE’s dynamic and youthful image
My goal was to design a brand manual that not only reflects IIDE’s core values—insight, imagination, dynamism, and eccentricism—but also provides clear guidelines for maintaining consistency across all brand applications. The manual is structured to be user-friendly, offering specific instructions on logo usage, color palettes, typography, and various collateral elements.
Each section was carefully crafted to ensure that IIDE’s identity is presented with clarity, precision, and creativity, helping the brand maintain a strong and recognizable presence in digital education.
